"What lessons have we learned from the crisis?"

More than 300 people attended the traditional electronica CEO Roundtable on the first day of the fair. Four prominent CEOs from the semiconductor industry – Peter Bauer from Infineon Technologies, Rich Beyer from Freescale Semiconductor, Carlo Bozotti from STMicroelectronics and Rick Clemer from NXP Semiconductors – discussed the background behind the economic crisis in the year's 2008 and 2009 and the effects that it had on their industry.

Completely new and extremely convenient: electronica 2010 also made its exhibitor database, the entire exhibition schedule and other functions available in the form of a mobile application. It allowed visitors to conveniently search for interesting events, specific exhibitors and other key points and confidently navigate through the electronica website. The "electronica App" was available for iPhones; "electronica Mobil" for all other smartphones. Both were free of charge.

electronica TV, or eTV, was the official television broadcaster for electronica again in 2010.

eTV featured technically founded, highly competent and independent reports from the fair, which it broadcast twice a day on all four days of electronica. Programming also included exciting interviews and up-to-date reports on the industry's latest hot topics, trends and technologies. In keeping with electronica's orientation and international character, all reports were in English. Tune in. It's worthwhile! www.electronica-tv.tv

As in the past, electronica was a gathering for highly qualified specialists and entry-level employees again in 2010. The panel discussion "Arbeitswelt Elektronik 2020 – Opportunity or Risk", which was moderated by Christine Demmer, a Freelance Correspondent at "Süddeutsche Zeitung", saw good attendance and generated a great deal of interest among trade visitors. The stand of the online job exchange "semica" near the East Entrance featured six career consultants who conducted more than 400 first-time interviews with interested candidates.

A total of 282 students pursuing various engineering degrees registered for Junior Day on Friday. Representatives from companies including Osram Semiconductors, Future Electronics, Rohde & Schwarz, Texas Instruments and Bertrandt made brief presentations that included job descriptions and entry-level opportunities in their companies and were then available to answer the future engineers' questions.

More than 200 high-school students attended the "Initiative superstudium.de" that ZVEI hosted at electronica on Friday. Participants from Digi-Key, STMicroelectronics, Alders, AT&S, Becom, ce Distribution, Data Modul, ebmpapst, Electronic Network, els spelsberg, Everlight, Freescale, FuG, Infineon, Jianghai, Kostal, Micronas, National Instruments, ODU, Phoenix Contact, Radiall, Rohde&Schwarz, Spinner, TDK-EPC, Vector and Weetech gave presentations about engineering careers at the Forum and gave students specific information about engineering professions at their stands.

In the exhibition sector for Electromobility, electronica teamed up with ExtraEnergy e.V. in Thuringia to present a new test course – a 20-meter-long course where people could try out e-bikes and pedelecs. The course also featured a hill with an 11-percent incline, allowing visitors to test the power of the bikes.