"The contribution of the semiconductor industry to climate protection"

More than 250 people attended the CEO Round Table, which is traditionally held on the first day of the fair. Five prominent CEOs from the semiconductor industry – Rich Beyer from Freescale Semiconductor, Peter Bauer from Infineon Technologies, Brian L. Halla from National Semiconductor, Dr. Rüdiger Müller from Osram Opto Semiconductors GmbH and Carlo Bozotti from STMicroelectronics – spoke about their companies' contributions to climate protection and discussed the latest technology and market trends that pertain to energy efficiency.


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Some 300 participants took advantage of the lectures at the e-Signage Forum to gather information about digital signs. The concept of combining presentations with a concrete product show was a complete success.

Exciting topics included "Integrated system solutions, strategy for display platforms - Indoor and Outdoor," a presentation that clearly demonstrated the future of these new types of signs. "New shapes of visual communication in public spaces" focused on changing cityscapes and related opportunities. Sharp, for example, premiered its new 108" LCD monitor, and Esprit Digital premiered a 65" digital outdoor poster. A panel discussion titled "e-Signage – Potential and Future Prospects," which was moderated by Prof. Dr. Blankenbach (Pforzheim University, Display Lab), focused on what the future will look like.

electronica-TV, or eTV, electronica's new official exhibition TV network, went on the air on November 11, 2008.

eTV featured technically founded, highly competent and independent coverage of all 4 days of the fair, which was broadcast twice daily. Programming also included exciting interviews and topical reports about the industry's latest hot topics, trends and technologies. In keeping with electronica's orientation and international character, all reports were in English. Switch it on. It's worthwhile:www.electronica-tv.tv

As in previous years, electronica 2008 was a gathering for highly qualified professionals and entry-level employees. This year's panel discussion on "When is it time to go? Arguments in favor of changing job positions! What do employees want? What can employers do to appear attractive?" was moderated by Christine Demmer, a freelance correspondent for "Süddeutsche Zeitung", and was a complete success. semica's stand at the East Entrance had as many as 6 consultants who conducted more than 400 first-time interviews.

A total of 234 college students taking electronic engineering courses registered for "Junior Day" on Friday. Companies such as EnOcean, Rohde & Schwarz, Texas Instruments and Epson made brief presentations of job descriptions and entry-level opportunities and were available to answer the future engineers' questions.

On Friday, more than 200 high-school students came to electronica as part of a ZVEI initiative know as "superstudium.de". Participating companies included Freescale, Infineon, Laird, ODU, Rohde&Schwarz, Spinner, TI, EnOcean, Ultratronik, STMicroelectronics, which made presentations about engineering careers at the Forum and provided the young people with specific information about careers in engineering at the stand.

Peter Hintze, Parliamentary State Secretary for Germany's Federal Minister for Economics and Technology, toured the fair to get information about the performance of German electronics companies. He showed particular interest in the "made in Germany" joint exhibit, which is sponsored by the Federal Ministry for Economics and Technology.

Hintze said, "I am impressed with the performance and innovative strength of these companies. This trade fair gives German technology companies an outstanding platform where they can present new and innovative products and services to the global market. I am pleased that the Federal Economics Ministry and its joint exhibit from our program to help 'new, innovative companies participate in international trade fairs in Germany' has indeed allowed new, technology-oriented companies to showcase themselves to an international audience at electronica."